Privacy Policy
Privacy Policy
Effective Date: 11/01/2025
Last Updated: 11/01/2025
Asset Management International, LLC (AMI) knows that you care how information about you is used when using our site. Protecting your privacy is fundamental to the way AMI (“we,” “us,” or “our”) conducts business. This Privacy Policy explains how we collect, use, and disclose your Personal Information when you access and use our products and services, including our website (https://www.amitracks.com ) (collectively, the “Services”). Visiting or using our websites indicates your acceptance of the practices in this privacy policy, as well as the for this site.
This Privacy Policy may change from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Any updates will be posted on this page, and your continued access to the Services constitutes your acceptance of the changes. We encourage you to review this policy periodically to stay informed about how we are protecting your data.
You can jump to particular topics by going to the headings below:
- Privacy Policy
- What is Personal Information?
- Personal Information We Collect
- How We Use Personal Information
- Google Analytics and Cookies Policy
- Disclosure of Personal Information
- Your Choices
- Information Security
- Artificial Intelligence (AI) Use Disclaimer
- Children’s Privacy
- Privacy Rights
- International Data Transfers
- Retention of Personal Data
- Contact Us
- Supplemental California Privacy Rights Notice
What is Personal Information?
Personal Information refers to any information that identifies, relates to, or is reasonably capable of being associated with an identifiable individual or household. This includes, but is not limited to, names, addresses, geolocation data, online identifiers, and other unique characteristics. Personal Information can also include indirect identifiers such as device identifiers and aggregated data if it can reasonably be linked to an individual.
Personal Information We Collect
Context | Types of Information | Primary Purpose for Collection |
Client & Prospective Client Contact Information | We collect the names, emails, and contact data of our clients, prospective clients, and their employees with whom we may interact. | We are executing on a contractual obligation in contacting our clients and communicating with them concerning normal business administration such as billing, registration, and our services. |
Client and User Account Information | We collect personal information from our clients and users of our Online Services when they create an account to access and use the Online Services. This information could include business contact data such as name, email address, title, company information, phone number and password for the Online Services. | We are executing on a contractual obligation by providing account-related functionalities to our users, monitoring account log-ins, and detecting potential fraudulent logins or account misuse. |
Employment-related Information | If you apply for a job posting or become an employee of AMI, we collect the information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number, date of birth, address, phone number, and banking information. Providing this information is required for employment. | We use information about current employees to fulfil our contract of employment or the anticipation of a contract. In some cases, we are required by law to collect employee data to ensure efficient staffing and workforce operations. |
Cookies and First-Party Tracking | We use cookies on our website. “Cookies” are small pieces of data that a website sends to a computer’s hard drive while a website is viewed. | We have a legitimate interest in making our website operate efficiently and improving our marketing efforts. |
Cookies and Third-Party Tracking | We participate in the gathering of analytics using third-party cookies. This means that a third- party uses technology (e.g., a cookie) to collect data about your use of our website so that they can provide us with website and user analytics, as well as for the purposes of advertising products and related services tailored to your interests on our website, or on other websites. | We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics in improving our marketing efforts. You can manage your cookie consent preferences via our website’s cookie banner. |
Email Interconnectivity | If you receive an email from us, we may use certain tools to capture data related to when you open our message or click on any links or banners contained within. | We have a legitimate interest in understanding how you interact with our communications to you. |
Feedback and Support | We collect personal information from you contained in any inquiry you submit to us regarding our products and related services, such as completing our online forms, calling, or emailing for the purposes of general inquiries, support requests, or to report an issue. | We have a legitimate interest in receiving and acting upon your feedback, issues, or inquiries to improve support and service offerings. |
Payment Information | We collect payment and billing information when you pay for our products and related services. For example, we ask you to designate a billing representative, including name and contact information. You might also provide payment information, such as payment card details, which we collect via secure payment processing methods. | We are executing on a contractual obligation in obtaining payments for certain products and related services, ensuring secure and compliant transactions. |
Website Interactions | We use technology to monitor how you interact with the Site. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We have a legitimate interest in understanding how you interact with the Site to improve them and detect and prevent fraud. |
Social Media | When an individual interacts with us through social media networks, such as when someone follows us or shares our content on LinkedIn, Facebook, X, YouTube, or other social networks, we may receive some information about individuals that they permit the social network to share with third parties. The information we receive is dependent upon an individual’s privacy settings with the social network, and may include your profile information, profile picture, gender, username, user ID associated with your social media account, age range, language, country, and any other information you permit the social network to share with third parties. | We use this information to update and maintain our social media presence and improve product outreach. You should review your privacy settings on social networks before sharing information. |
Web Logs, Device and Usage Information | We collect information, including your device and browser type, operating system, operating system and browser version, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), derived IP address location, time zone, domain name, click-activity, referring website, and/or a date/time stamp for visitors. Additionally, we collect user account activity to include when an activity is completed, the type of activity taken, and the related data for the activity (for example, if a user sends a message, etc.). | We have a legitimate interest in monitoring our networks and visitors to the Site. Among other things, it helps us to monitor performance and to understand which the Site features are the most popular. |
Mailing List, Webinars, and Demo Requests | ||
Surveys | When you participate in a survey, we collect data that you provide through the survey. If the survey is provided by a third-party service provider, the third-party’s privacy policy applies to the collection, use, and disclosure of your information. | We obtain consent for any surveys and use them to gain an understanding of your opinions and collecting data relevant to our organization. |
How We Use Personal Information
We process your Personal Information for the following purposes:
- To Provide Services: We use the Customer Information that we collect generally to arrange demos or calls with you to discuss requirements and show product information.
- To Improve User Experience/ Behavioral Advertising: Analyze usage data and feedback to enhance the performance of our Services. We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by following the links below:
LINKEDIN – https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
TWITTER – https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Adroll – https://app.adroll.com/optout/
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/ .
Do Not Track: Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
- To Comply with Legal Obligations: Meet regulatory requirements, comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
- To Communicate: Send service updates, notifications, marketing materials, and account-related correspondence where permitted.
- To Prevent Fraud and Abuse: Monitor and prevent suspicious or unauthorized activity, ensuring the safety and security of our systems and users.
Google Analytics and Cookies Policy
AMI uses Google Analytics to help analyze how visitors use our website. Google Analytics collects information such as how often users visit our site, what pages they visit, and other actions they take while interacting with the site. This data helps us improve the performance and user experience of our website.
Google Analytics may collect information about your device and browsing activities, including:
- IP Address
- Browser Type
- Operating System
- Pages Visited
- Time Spent on Pages
- Geolocation Data (Approximate Location)
Please note that Google Analytics operates through cookies, small text files placed on your device to track activity. These cookies may remain on your device after your session has ended. To opt-in or opt-out of the use of Google Analytics, you can manage your cookie consent preferences in the cookie consent manager via our website’s cookie banner. Additionally, you can manage your preferences through your browser settings, including blocking or deleting cookies.
You can also opt out of Google Analytics tracking entirely by installing the Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from collecting information on websites you visit.
For more information on how Google collects and processes data through Google Analytics, please visit Google’s Privacy Policy .
If you prefer not to be tracked by Google Analytics, you may:
- Adjust your browser settings to block or delete cookies.
- Use the Google Analytics Opt-out Browser Add-on as mentioned above.
While disabling cookies or opting out of Google Analytics may limit certain functionalities on the AMI website, it will not prevent you from using the site.
If you have further questions about the use of Google Analytics on our site, please contact us at [email protected].
Disclosure of Personal Information
We may share Personal Information:
- With Service Providers: For hosting, payment processing, and customer support (e.g., Amazon Web Services for storage).
- With Business Partners: To provide integrated services or co-branded offerings, where applicable.
- As Required by Law: To comply with legal obligations, protect against fraud, and ensure compliance with law enforcement and regulatory mandates.
- In Business Transactions: In connection with mergers, acquisitions, or sales of business assets, where Personal Information may be considered a transferable asset.
- With Consent: Where you explicitly permit the sharing of your information, ensuring transparency and choice.
Your Choices
Based on your location, you may have the following rights:
- Access and Correction: Request access to, update or correct your personal data to ensure accuracy and completeness.
- Deletion: Request deletion of your data where applicable legally and permissible.
- Opt-Out: Manage preferences for marketing communications and cookies via our cookie consent manager.
- Control Data Sharing: Limit the sharing of your Personal Information with third parties where applicable, especially for non-essential purposes.
- Review Cookie Settings: Adjust your cookie preferences through your browser or our website’s cookie consent manager to ensure alignment with your privacy preferences.
Information Security
We implement reasonable security measures, including encryption, access controls, and regular audits, to protect your Personal Information. Measures include:
- Role-based access control to limit data access to authorized personnel.
- Encryption protocols for sensitive data during storage and transmission.
- Regular vulnerability assessments and penetration testing to ensure system resilience.
However, no method of transmission or storage is entirely secure. In the event of a data breach, we will notify affected individuals and relevant regulators within 72 of becoming aware of it and take immediate steps to remediate any vulnerabilities.
Artificial Intelligence (AI) Use Disclaimer
To support our business operations, particularly marketing, sales outreach, and service optimization, AMI may use secure, reputable third-party tools that incorporate AI, including platforms such as Apollo.io and ChatGPT. These tools may process publicly available business information, such as company names, job titles, business contact details, and industry affiliations, to help us identify and engage with prospective clients.
We are committed to protecting the privacy and rights of individuals in our use of AI and uphold the following principles:
- Compliance with Privacy Laws: All AI-supported processing is conducted in accordance with applicable data protection laws (such as the GDPR and CCPA), and within the boundaries of this Privacy Policy.
- Data Minimization and Purpose Limitation: We only use AI tools to process data that is necessary for legitimate business interests, such as offering relevant services or improving user experience.
- Security and Confidentiality: We implement appropriate technical and organizational measures to secure any personal data processed through AI tools against unauthorized access, misuse, or disclosure.
- Bias and Fairness: While we rely on third-party platforms, we take reasonable steps to ensure that AI-assisted outreach is fair, relevant, and free from discriminatory effects.
- Transparency: We aim to provide clear information about how data is processed using AI tools, and how individuals can exercise their privacy rights in this context.
Client data shared directly with AMI (such as through our website or services) is never used to train AI models and remains subject to strict data protection protocols, contractual safeguards, and this Privacy Policy.
Children’s Privacy
Our Services are not intended for individuals under the age of 18, and we do not knowingly collect information from minors. If we become aware that Personal Information has been collected from a child under the age of 18 without parental consent, we will take steps to delete it immediately.
Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
General Privacy Rights (Applicable Globally):
- Right to Access: Obtain a copy of your personal data and how it is processed.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request the deletion of your data under certain conditions.
- Right to Restrict Processing: Limit the use of your data in specific scenarios.
- Right to Data Portability: Receive your data in a machine-readable format to enable transfer to another service provider.
- Right to Object: Object to the processing of your data for specific purposes, such as direct marketing or automated decision-making.
To exercise these rights, please email [email protected]. Verification of identity may be required to process requests.
International Data Transfers
We transfer and store data in the . Where required, we implement appropriate safeguards for international data transfers, such as Contractual Clauses, industry best practices, and compliance with applicable regulations. These measures ensure that personal data remains protected even when transferred outside these jurisdictions.
Retention of Personal Information
We retain personal data as long as necessary to fulfil the purposes outlined in this policy, unless you request us to delete your information or a longer retention period is required by law. Aggregated or anonymized data may be retained indefinitely. Retention practices include:
- Secure disposal of data no longer needed for operational or legal purposes.
- Maintaining backups for a reasonable period to ensure business continuity.
Contact Us
If you have any questions about this Privacy Policy or your rights, please contact us at:
AMI, Inc. 300 Lenora St #360 Seattle WA 98121, United States
Supplemental California Privacy Rights Notice
Effective Date: 11/01/2025
California Privacy Disclosures
The California Consumer Privacy Act (hereafter: ‘CCPA’) and the California Privacy Rights Act (hereafter: ‘CPRA’) provide California consumer residents who reside in California with specific rights regarding their Personal Information (which we also refer to as personal data). In addition to the above this section describes your CCPA/CPRA rights and explains how to exercise those rights.
The following does not apply to de-identified or aggregated personal data or data publicly available, which are not considered Personal Information since they do not identify any individual.
Your Rights
- “Right to Know“: You may have the right to request that we disclose to you what personal data of yours we collect, use, and/or disclose.
- “Right to Delete“: You may have the right to request the deletion of your personal data collected or maintained by us. Depending on your Choices, certain offerings may be limited or unavailable. Upon verifying the validity of a deletion request, we will delete your personal data from our records and instruct any service providers or third parties to delete your information, when applicable.
- “Right to Control Use”: You may have the right to control or limit the use of your personal data, including:
Right to Opt-Out of Sales/Sharing/cross-context behavioral advertising.
Right to Object to or Opt-Out of automated decision-making/profiling.
Right to Opt-Out of processing/Limit Use of Sensitive personal data.
- “Right of Access”: You may have the right to access your personal data, and to transmit it to another entity.
- “Right of Correction”: You may have the right to request amendments to your personal data if it is inaccurate or outdated in any way. Upon verifying the validity of a verifiable correction request, we will use commercially reasonable efforts to correct your personal data as directed, considering the nature of the personal Data and the purposes of maintaining your personal data.
Non-Discrimination
We will not discriminate against you for exercising your rights under the CCPA/CPRA. Based on the complexity of the request and the applicable regulations, we may charge a fee for your request. We may offer a CCPA/CPRA-permitted financial incentive, participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.
Exercising Your Rights
You may make a verifiable request to exercise your privacy rights by contacting us via email at or by providing a written request by mail Asset Management International, LLC 300 Lenora St #360 Seattle WA 98121, United States. You may also contact us via our telephone number (877) 297-7618.
Please note that the above rights depend on a few things, and we may refuse requests if there are exceptions under the applicable law.
If we cannot verify you (or your authority to act on behalf of another person) we have the right to deny the requests. While verifying your identity we generally avoid requesting additional information from you for verification purposes. If, however, we cannot verify your identity from the information already maintained by us, we may request additional information from you, which shall only be used to verify your identity while you are seeking to exercise your rights under applicable law, and for security or fraud-prevention purposes.
We delete any new Personal Information collected for verification as soon as practical after processing your request, except as required to comply with applicable legislation.
An “authorized agent” means a natural person, or a business entity registered with the Secretary of State that you have authorized to act on your behalf, conditioned you have:
- Provided the authorized agent written permission to do so, and we could verify this; and
- Verified your own identity directly with the business.
Subsection 1 does not apply when you have provided the authorized agent with a valid power of attorney.
We do our utmost to timely respond to a verifiable Individual, and in a portable format unless it is excessive, repetitive, or materially unfounded. If we require more time, we will inform you of the reason thereof and the extension period in writing.
Do Not Sell or Share My Personal Information
We do not respond to “Do Not Sell” requests as we do not sell your Personal Information to third parties. In the twelve months before the effective date of this Privacy Notice, we have not sold any Personal Information of Clients, as per the definition of the CCPA/CPRA and similar laws.
After receiving your opt-in consent, we may disclose Personal Information collected via cookies for cross-contextual behavioral advertising purposes, which may qualify as sharing your Personal Information under the CCPA/CPRA. To opt-out of this use, you can adjust your cookie preferences on our website’s cookie banner to block our advertising cookies.
Additionally, you can change your device settings to block cookies or install a third-party plugin to control how cookies interact with your device.
Supplemental European Privacy Rights Notice
Effective Date: 11/01/2025
Supplemental European Privacy Disclosures
If you are a resident of the European Economic Area, we rely on our legitimate interest as described in this Privacy Policy to process your personal information. Additionally, subject to any exemptions as provided by law, you may have certain rights regarding the personal information we maintain about you. We offer you certain choices about what personal information we collect from you, how we use that information, and how we communicate with you. If at any time you wish to exercise your rights, please reach out to us in accordance with the “Contact Information” section above.
According to the GDPR, UK GDPR, and FADP, you have the following rights:
- Right of Access. If you ask us, we will confirm whether we are processing your personal information and, if so, provide you with a copy of that personal information along with certain other details. If you require additional copies, we may charge a reasonable fee.
- Right to Rectification.If your personal information is inaccurate or incomplete, you may be entitled to ask that we correct or complete it.
- Right to Erasure.You may ask us to erase your personal information in some circumstances, such as where we no longer need it, or you withdraw your consent (where applicable) and where there is no other legal basis for processing.
- Right to Restrict Processing.You may ask us to restrict or ‘block’ the processing of your personal information in certain circumstances, such as if you contest its accuracy or object to us processing it.
- Right to Data Portability. You may have the right to obtain your personal information from us that you consented to give us or that was provided to us as necessary in connection with our contract with you, and if the processing is carried out by automated means.
- Right to Object. You may ask us at any time to stop processing your personal information, and we will do so: (a) if we are relying on a legitimate interest to process your personal information, unless we demonstrate compelling legitimate grounds for the processing or your data is needed to establish, exercise, or defend legal claims; or (b) we are processing your personal information for direct marketing and, in such case, we may keep minimum information about you (for example, in a suppression list) as necessary for our and your legitimate interest to ensure your opt out choices are respected in the future and to comply with data protection laws.
- Right to Withdraw Consent. If we rely on your consent to process your personal information, you may have the right to withdraw that consent at any time, but this will not affect any processing of your data that has already taken place.
- Right to lodge a Complaint. If you have a concern about our privacy practices, including the way we handled your personal information, you can report it to the data protection authority that is authorized to hear those concerns.
Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under applicable law apply. We will not discriminate against you for exercising such rights.
In accordance with the EU General Data Protection Regulation (GDPR), if we become aware of a personal data breach that is likely to result in a risk to the rights and freedoms of individuals, we will notify the relevant supervisory authority without undue delay and, where feasible, within 72 hours of becoming aware of the breach. Where required, we will also notify affected individuals without undue delay.
Except as described in this Policy or provided for under applicable privacy laws, there is no charge to exercise your legal rights. However, if your requests are manifestly unfounded or excessive, in particular because of their repetitive character, we may charge a reasonable fee taking into account the administrative costs of providing the information or taking the action requested; or refuse to act on the request and notify you of the reason for refusing the request.
