About Us

AMI is a team of curious, brave, honest, hardworking people who make rock star ninja warrior heroes of asset managers.

Yeah, we make great software. At our core we love making tools. AssetTrack has led the industry as the most innovative hardware asset management product since we started the company nearly 20 years ago. What started as a simple scanning solution has grown into a management system that addresses every aspect of hardware asset management.

But it’s our people who make the magic happen. Expert consulting delivered with care is why companies like United Airlines, Nike, Lockheed Martin, Kaiser Permanente trust AMI as their asset management partner. We work harder than others, do what needs to be done whether it's "our job" or not, and have fun doing it. You’ll see.

Tom Watson — President & CEO

As a small child, I dreamt of becoming an industry leader in hardware asset management….

No, not really. I liked coding, playing in a band, and hated having a boss. I had to put my UW English degree to work, so I started a company with a friend in college to revolutionize online commerce called Market Matrix.

I learned a ton about software development, and that it’s hard to get people to spend money on stuff we built. The company didn’t make it, but I got the taste for entrepreneurship. It stuck with me.

Eventually I ended up writing code for Micropath, a Washington company that did large-scale inventories. We scanned assets, collected data, normalized it, and delivered reports….over and over again. I knew I could build tools to allow customers to get better control over asset tracking and put us out of business.

So, I did. In 2003, a buddy and I started AMI and built AssetTrack. It took us a year to land our first major account, Unisys. Since then, we’ve grown AMI into the industry leader in hardware asset management.

What about outside of work?

When I’m not playing legos with my son or taking long walks on a Camano Island beach with my wife and dog, I’m on the soccer field or writing songs, playing guitar and singing lead vocals for a Seattle band Crown Hill.

How We Started

AMI was founded by ITAM expert Tom Watson to help companies accurately track their IT hardware in real-time, all the time. Tom and his team developed AssetTrack software and made sure it worked better than anything else available.

Tom’s goal was to create software that’s easy to use in the field, adaptable to the needs of a global enterprise and delivers accurate data that can be trusted.

5+ Million Assets Tracked

74 Countries Served

#1 ServiceNow ITAM App

Meet the Team

Tom Watson

Thomas Watson

President & CEO

Kim Mitchell

Kim Mitchell

Director of Finance & HR

Eric Marlin

Eric Marlin

Director of Engineering

Jeff Abate

Jeff Abate

Director of Service Operations

Ella Quinn Lagerquist

Ella Quinn Lagerquist

Senior Software Developer

Michelle Van Hoorelbeke

Michelle Van Hoorelbeke

Director of Customer Success

Courtney Tyler

Courtney Gaynier

Account Manager

Justin Kirkpatrick

Justin Kirkpatrick

Implementation Specialist

Rick Goodlaski

Rick Goodlaski

IT Infrastructure Manager

Jason Beharry

Jason Beharry


Michele Sawyer AMI Technical Writer

Michele Sawyer

Technical Writer


Robert Young

Senior Software Developer

Jonathan Howard AMI Scrum Master

Jonathan Howard

Scrum Master

Beth Traglia AMI Engagement Manager Photo

Beth Traglia

Engagement Manager


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